Gant Gone Wrong

So many things are so very wrong with Gant's new campaign. Aside from ridiculous prices, the clothing itself isn't bad. However, what the **** is unkempt sprezzatura? A connection to the passion of food making and fashion? A denim apron?

Clearly, unkempt sprezzatura is achieved when a hipster chef wears a denim apron and fully buttons his shirt yet doesn't wear a tie. Maybe his shirt is buttoned to keep a stray chest hair from falling on to his authentic artisan pizza? No, that would be too practical and not the least bit unkempt sprezzatura... especially given the mop on top. Perhaps its the superfluous waistcoat worn with the apron that unleash the unkempt sprezzatura-ness? Sure.


That's unkempt sprezzatura.



*YWP, I'm sure you'll have something to add here. 

Meet the Hilfigers and Run

With each new season's ad campaign, I ask myself why Phillips-Van Heusen just had to save the failing Tommy Hilfiger brand. Recently watching the new fall video, I felt ever so compelled to highlight several of the preppy-mansion-party-people.

A few of my least favorite buzz words come to mind.


Max - Authentic is everyone's least favorite frat boy looking stoned with with sloppy hair and ski goggles. Oh, and the ascot. Right.



Francis - Iconic in that sexually ambiguous hair cut. Maybe Max should lend this guy his facial hair.  Just below is Taboo from the Black Eyed Peas. Separated at birth? Hmm.

Luis - Tradition shines forth from another ski bum toting the whole late 90's ski goggles and fuzzy hair thing. Who knew Tommy Hilfiger drew inspiration from Seth Green? 

Emily - Heritage on cue from Annie Hall. Well, close enough.

Yes, I realize Ralphie uses these buzz words all the time and to his brand I hold great loyalty, but still I despise the grossly overused verbiage. If you're going to put an emphasis on WASP/prep/trad/whatever life, stay away from all this frat boy/beatnik/ski bum/hipster shit stuff. No, no, shit is more appropriate.